Central Desk vs Front

Front is a shared inbox for teams. Central Desk is the messaging-first, Bangla-first alternative for Bangladesh SMEs and F-commerce brands.

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Front nails collaborative email inbox. Central Desk covers email + WhatsApp + Facebook + Instagram + Telegram in one unified inbox at BDT pricing.

Feature-by-feature comparison

Feature	CD Central Desk	Fr Front
Unlimited WhatsApp Cloud API channels Central Desk includes it on every plan	Yes	No
Bengali AI smart replies Reply in Bangla, Banglish or English	Yes	No
bKash / Nagad / SSLCommerz / MTB billing Local payment rails built in	Yes	No
Facebook Messenger inbox	Yes	Yes
Instagram DM inbox	Yes	Yes
Telegram bot channel	Yes	Yes
Direct SMTP email channel	Yes	Yes
Contact CRM with tags + segments	Yes	Yes
WhatsApp broadcast (per-message rate)	Yes	Yes
Storefront + orders + Pathao / Steadfast dispatch BD courier APIs built in	Yes	No
Bangla UI + Banglish input	Yes	No
14-day free trial (no card)	Yes	Depends
Starting price	BDT 1,500 / mo	From $15+ / mo

The bottom line

Front for email-heavy teams. Central Desk for WhatsApp-heavy Bangladesh teams.

Frequently asked questions

Front WhatsApp support kore?

Front supports WhatsApp via integrations but there is no built-in Cloud API. Central Desk ships WhatsApp Cloud API as a native channel — unlimited numbers on every plan.

Ready to switch to Central Desk?

Start a 14-day free trial — no credit card required. Get every feature, connect unlimited WhatsApp numbers, and see the difference for yourself.

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