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Central Desk vs Wati

Wati is one of the biggest global WhatsApp CRMs. Central Desk beats it on price, Bangla AI, and Bangladesh-specific rails (bKash, Nagad, Pathao).

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Wati is a mature global WhatsApp-first platform. Central Desk targets the same problem in Bangladesh — 3–4× cheaper at Starter, Bangla AI baked in, and payment + courier integrations tuned for BD.

Feature-by-feature comparison

Feature Central Desk Wati
Unlimited WhatsApp Cloud API channels
Central Desk includes it on every plan
 Yes No
Bengali AI smart replies
Reply in Bangla, Banglish or English
 Yes No
bKash / Nagad / SSLCommerz / MTB billing
Local payment rails built in
 Yes No
Facebook Messenger inbox Yes Yes
Instagram DM inbox Yes Yes
Telegram bot channel Yes Yes
Direct SMTP email channel Yes Yes
Contact CRM with tags + segments Yes Yes
WhatsApp broadcast (per-message rate) Yes Yes
Storefront + orders + Pathao / Steadfast dispatch
BD courier APIs built in
 Yes No
Bangla UI + Banglish input Yes No
14-day free trial (no card) Yes Depends
Starting price BDT 1,500 / mo From $15+ / mo
The bottom line
Wati if you sell to global markets. Central Desk if you sell to Bangladesh.

Frequently asked questions

Wati vs Central Desk pricing?
Wati Growth is $49/mo for 5 users. Central Desk Growth is BDT 4,000/mo (~$37) for 5 users AND includes unlimited WhatsApp channels + Bangla AI reply.
Bangla AI support ki dei?
Wati has English AI (via OpenAI). Central Desk's AI is Bangla-first — it replies in whichever language the customer wrote in.

Ready to switch to Central Desk?

Start a 14-day free trial — no credit card required. Get every feature, connect unlimited WhatsApp numbers, and see the difference for yourself.

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