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Central Desk vs Zendesk

Zendesk is the enterprise support-desk gold standard. Central Desk is the WhatsApp-first, BDT-priced fit for Bangladesh SMEs and F-commerce brands.

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Zendesk is a full support-desk suite priced for global enterprise. Central Desk covers the same messaging surfaces (WhatsApp / Facebook / Instagram / Telegram / Email) at 1/10th of the price with Bangla AI baked in.

Feature-by-feature comparison

Feature Central Desk Zendesk
Unlimited WhatsApp Cloud API channels
Central Desk includes it on every plan
 Yes No
Bengali AI smart replies
Reply in Bangla, Banglish or English
 Yes No
bKash / Nagad / SSLCommerz / MTB billing
Local payment rails built in
 Yes No
Facebook Messenger inbox Yes Yes
Instagram DM inbox Yes Yes
Telegram bot channel Yes Yes
Direct SMTP email channel Yes Yes
Contact CRM with tags + segments Yes Yes
WhatsApp broadcast (per-message rate) Yes Yes
Storefront + orders + Pathao / Steadfast dispatch
BD courier APIs built in
 Yes No
Bangla UI + Banglish input Yes No
14-day free trial (no card) Yes Depends
Starting price BDT 1,500 / mo From $15+ / mo
The bottom line
Zendesk for enterprise support teams. Central Desk for Bangladesh commerce.

Frequently asked questions

Zendesk WhatsApp Cloud API cover kore?
Yes but each WhatsApp channel is a paid add-on. Central Desk gives unlimited WhatsApp channels on every plan including the free trial.

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